Doing it Right!

I have a lot of fun coming up with new ad campaigns for Fitness Funatics and this particular one is definitely a favourite!  It was actually a result of my husband’s love for a particular TV show and my tolerance of him watch re-run after re-run, Ugh! Can you guess who/what the show is?

Well if you guessed “Holmes on Homes”, you’re absolutely right.  Mike Holmes and his crew are in my home more than I am! And day after day I hear him saying he & his crew are going to “Make it right”. He tells homeowners to “Hire professionals”, “Have a great crew” and wishes contractors would just “Do it right the first time”.  I thought to myself hey, that is exactly what I say about my business, wait a minute…..ding-ding-ding…. I am like the female version of Mike Holmes! (Hopefully an attractive one, lol) And my trainers are my crew.

I like how everyone on the show is real and caring, yet tough and no b-s!  I feel our photo and ad display these same qualities in our “crew” and tells a story of who and what we are: real people, getting the job done right with passion and commitment.

What do you think?